Twitter handle: @mcdonaghmariann

Company: erwin, Inc. - Chief Marketing Officer

Email: mmcdonagh@erwin.com

Mariann is a market creator and builder with 30 years of strategic business leadership in the enterprise software and technology arena. Prior to joining erwin, Mariann served as Chief Marketing Officer for inContact (NASDAQ: SAAS). She co-led the turnaround and revitalization efforts of this cloud contact center software provider yielding six times growth in a five-year timeframe. Before inContact, Mariann led Corporate Marketing and Investor Relations for Xtralis Pty Ltd., a private-equity backed company based in Melbourne, Australia. Prior to this, Mariann was SVP, Corporate Marketing for Verint Systems (NASDAQ: VRNT). Over the course of her six years with Verint, she created and implemented a global go-to-market strategy, repositioning the company from a commodity to a growth market space.

Mariann attended the University of Virginia in Charlottesville, VA, receiving a Bachelor of Arts in English Literature and received her certification in Practical Product Management from Pragmatic Marketing. In 2013, she was honored by DM News as one of the country’s top marketing leaders and inducted into their inaugural Hall of Femme.

Author's Posts:

We are excited to announce the acquisition of Casewise, a leading provider of business process modeling solutions. Click here to read our press release, issued this afternoon. Organizations have massive amounts of data scattered throughout their enterprise and often struggle to see this data in the context of where and how it’s being used by…

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Whether a collection of data could be useful to a business, is all just a matter of perspective. We can view data in its raw form like a tangled set of wires, and for them to be useful again, they need to be separated. We’ve talked before about how Data Modeling, and Enterprise Architecture can…

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In a recently hosted podcast for Enterprise Management 360˚, Donna Burbank spoke to several experts in data modeling and asked about their views on some of today’s key enterprise data questions.

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