Webcast Event- How Data Modeling and BI Work Together for Improved Business Value

2:00 p.m. - 3:00 p.m. EDT

In today’s information-driven economy, more and more organizations rely on business intelligence (BI) applications to make strategic business decisions.  A BI report is only as good as the database on which it is built, however, and a data model is key to understanding both the business and technical requirements behind the construction of a BI solution.

CA ERwin and SAP BusinessObjects BI solutions provide a powerful combination to produce best-of-breed reporting and analytics, along with with robust data modeling and database design capabilities.  Join this webcast to understand how a business intelligence solution powered by model-driven database design architecture can help you:

• Ensure business requirements are met
• Increase data quality
• Increase efficiency and reduce costs

Join this webcast for an overview of the joint value proposition between SAP BusinessObjects and CA ERwin Data Modeler for improved business efficiency and value.

Your Speakers:

Donna  Burbank is the senior director of product marketing for CA’s data modeling solutions.  Donna has more than more than 15 years of experience in the areas of data management, metadata management, and enterprise architecture. Previous to this role, she has served in key brand strategy and product management roles at Computer Associates and Embarcadero Technologies and as a senior consultant for PLATINUM technology’s information management consulting division in both the U.S. and EMEA. She has worked with dozens of Fortune 500 companies worldwide in the U.S., Europe, Asia, and Africa and speaks regularly at industry conferences. She has recently co-authored a new book entitled Data Modeling for the Business.

Mindy Fiorentino is the vice president of SME global business analytics solution marketing.  

Mindy is responsible for extending the market reach and leadership of SAP BusinessObjects portfolio of SME focused products.  She has over 20 years of high-tech marketing, product and sales management experience.  Her background also includes the role of vice president of product marketing for Hyperion Solutions, whereby she defined and drove awareness of Hyperion’s position in the business performance management space as well as serving as the vice president of marketing for Hyperion’s eCRM Analysis division.  She has also held senior roles at MarketFirst, Resumix, ParcPlace and IntelliCorp.

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