ERwin News Archive
Tool Tracker: CA ERwin and the Data Modeling World
December 30, 2010Tool Tracker: CA ERwin and the Data Modeling World in Visual Studio Magazine
After working with CA Technologies' ERwin Data Modeler 7.3 for our review in the December issue of Visual Studio Magazine, I spoke with Donna Burbank, the product marketing manager for CA ERwin, about what it's like competing in the data modeling market. (see: Designing Databases with CA ERwin Data Modeler 7.3)
Peter Vogel: What market is CA ERwin Data Modeler part of? What are the essential issues/characteristics in this market?
Donna Burbank: Data modeling is a core component in a number of markets that manage or use data including Data Integration, Business Intelligence (BI), Data Warehousing, Master Data Management (MDM), and Data Governance. Data modeling provides a blueprint for data assets that can be used by both the business and technical staff to define and modify data structures. For example, business analysts use CA ERwin Data Modeler (CA ERwin) to define core business requirements, which are then integrated with the technical architecture at the database design level.
Challenges with data management include ensuring that all data is of the same high quality, maintaining data integrity and standardizing data fields across different data sources. Companies that understand their customer, product, and competitive data have a distinct advantage. Data Modeling helps organizations maintain a clear, consistent view of their strategic information -- helping them understand the data they have, what it means, and the relationships between data elements.
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