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CA Internet Marketing Team Gets “Lean and Mean” Using CA ERwin®
Helping customers optimize IT for better business results
Business Impact Summary
Business:
CA, the world’s leading independent IT management software company, helps customers optimize IT for better business results. The Internet Marketing team at CA is tasked with managing all of CA’s external websites worldwide.
Challenge:
When Larry Walker, CA’s VP of Internet Marketing, and Kevin Terry, CA Web Information Manager, joined CA in 2001, their first assignment was to convert ca.com into a dynamic, database-driven website.
Solution:
It became very apparent that the CA ERwin® Modeling products would be the perfect solution to manage the vast quantities of data and the complex relationships between the various data elements. They chose CA ERwin® Data Modeler and CA ERwin® Model Manager as their tools to design this new, dynamic ca.com.
Result:
As Larry Walker says "ERwin has helped us be lean and mean!" With the tools in place, the team is easily able to manage a large quantity of data with a minimum of staff and resources.
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