erwin Expert Blog

Digital trust can make or break a brand. Amazon understood this concept early on. When the company first launched as an online bookseller in 1994, consumer confidence in online shopping was low, to say the least. Exclusively competing with local bookstores, Amazon and many e-tailers throughout the 90s and early 2000s had to work to...

Technological revolutions of the past usually came with a bang. However, that’s not the case today as industry quietly transitions systems and processes to incorporate more advanced technology. Still, the outcomes tend to be dramatic with market disruptions and societal advances. With the rise of the IoT and data – or Big Data to be...