Twitter handle: @mcdonaghmariann

Company: erwin, Inc. - Chief Marketing Officer

Email: mmcdonagh@erwin.com

Mariann is a market creator and builder with 30 years of strategic business leadership in the enterprise software and technology arena. Prior to joining erwin, Mariann served as Chief Marketing Officer for inContact (NASDAQ: SAAS). She co-led the turnaround and revitalization efforts of this cloud contact center software provider yielding six times growth in a five-year timeframe. Before inContact, Mariann led Corporate Marketing and Investor Relations for Xtralis Pty Ltd., a private-equity backed company based in Melbourne, Australia. Prior to this, Mariann was SVP, Corporate Marketing for Verint Systems (NASDAQ: VRNT). Over the course of her six years with Verint, she created and implemented a global go-to-market strategy, repositioning the company from a commodity to a growth market space.

Mariann attended the University of Virginia in Charlottesville, VA, receiving a Bachelor of Arts in English Literature and received her certification in Practical Product Management from Pragmatic Marketing. In 2013, she was honored by DM News as one of the country’s top marketing leaders and inducted into their inaugural Hall of Femme.

Author's Posts:

We are excited to announce the acquisition of Casewise, a leading provider of business process modeling solutions. Click here to read our press release, issued this afternoon. Organizations have massive amounts of data scattered throughout their enterprise and often struggle to see this data in the context of where and how it’s being used by…

Read More

Whether a collection of data could be useful to a business, is all just a matter of perspective. We can view data in its raw form like a tangled set of wires, and for them to be useful again, they need to be separated. We’ve talked before about how Data Modeling, and Enterprise Architecture can…

Read More

In a recently hosted podcast for Enterprise Management 360˚, Donna Burbank spoke to several experts in data modeling and asked about their views on some of today’s key enterprise data questions.

Read More

Due to the adoption of data-driven business, organizations across the board are facing their own enterprise data dilemmas. This week erwin announced its acquisition of metadata management and data governance provider AnalytiX DS. The combined company touches every piece of the data management and governance lifecycle, enabling enterprises to fuel automated, high-quality data pipelines for…

Read More

The ability to more efficiently govern, discover and protect sensitive data is something that all prospering data-driven organizations are constantly striving for. It’s been almost four months since the European Union’s General Data Protection Regulation (GDPR) took effect. While no fines have been issued yet, the Information Commissioner’s Office has received upwards of 500 calls…

Read More

Data governance continues to evolve – and quickly. Historically, Data Governance 1.0 was siloed within IT and mainly concerned with cataloging data to support search and discovery. However, it fell short in adding value because it neglected the meaning of data assets and their relationships within the wider data landscape. Then the push for digital transformation and…

Read More

Data preparation is notorious for being the most time-consuming area of data management. It’s also expensive. “Surveys show the vast majority of time is spent on this repetitive task, with some estimates showing it takes up as much as 80% of a data professional’s time,” according to Information Week. And a Trifacta study notes that…

Read More